Dec 08 2008
Small Business: Domain name is your brand
Starting a small business requires multiple decisions. One of the most important could be a domain name. A website does not have to be fancy or expensive but it does need to be seen.
Advertising on your own website is a great way to spread the word about how great you are, how great your employees are and how great your products or services are. It is a perfect place to provide information such as your physical location, your hours of operation and how you can be contacted.
When choosing a domain name certain things should be taken into consideration.
· Is it available?
· Can the ordinary person remember it?
· Does it relate to your business?
· Could someone guess your web address and type it directly into their browser?
The good news is that most domain names are cheap. So of you decide later that you chose the wrong one you can afford to buy another one. A domain name can be parked and all you pay is the yearly fee. Once you decide to open your virtual doors there are numerous companies that will host it.
This may sound like a foreign language to some but with just a little research a world of information will open up to you. As you type your tentative domain name into that little box remember that you are branding your business.
Keep is simple and the will find you.
